“Never let your ads write checks that your website can’t cash.”
– Avinash Kaushik, entrepreneur, author and public speaker

Digital Advertising Services

There’s a time and a place for advertising through “traditional” media, such as print, TV and radio. But the next time you negotiate an advertising contract with a traditional media outlet, try telling your representative that you’re only willing to pay for impressions that visited your website or called you as a result of seeing the ad. If this works, please let us know as soon as possible.

Digital Advertising or pay-per-click (PPC) advertising actually allows you to do just that. And, as the name implies, you only pay when a site visitor lands on your site as a result of clicking on your ad. It’s a concept whose time has been long overdue—and it should merit serious consideration in your marketing mix.

Digital advertising like PPC supplements organic SEO efforts—and it can help you ascend to the top of the search engine page rankings.

Our Digital Advertising Services include:

  • Campaign setup and management for:
    • Google AdWordsGoogle-Premier-Partner
    • Social media advertising
    • Retargeting
  • Cost-effective keyword selection
  • Bid range management
  • PPC ad copywriting
  • Landing page design and redesign optimization
  • Strategic PPC plan development and budget setting
  • Ongoing ad campaign monitoring and optimization

PPC can be your express lane to the top of the Google search rankings. Let Marcum Strategic Marketing pave the way. 

Wondering how much it would cost to have your business appear at the top of the Google results page for your most important keywords? Find out by clicking here to receive a free Google AdWords Analysis. 

Do you have questions about digital advertising and its role in your marketing mix? Bob Goricki is your go-to source for answers. He’s our director of digital marketing, so he eats this stuff for breakfast—and he’ll help you digest it. Give him a call at 440-459-5961 today or you can reach him by using our contact form below. 


Success Stories

Learn how our strategic approach and implementation has helped these companies build brand awareness and connect marketing to sales.

Digital Advertising

75% Increase In Onsite Conversions
Per Month


Digital Advertising

75% Increase In Onsite Conversions
Per Month

Digital Advertising

Ad Campaign Exceeds Industry Averages by Double Digits in Three Key Categories


Digital Advertising

Ad Campaign Exceeds Industry Averages by Double Digits in Three Key Categories

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